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Take a teaspoon of baking powder, fold in an art deco building and legacy gardens, add an iconic brand, a dash of philanthropy, and you’ve got a rich slice of social and culinary history. Sure to Rise: The Edmonds Story tells of the famous baking powder, patents, trademarks, the hugely popular cookbook, renowned factory and gardens, the family behind the brand, and the landmarks that founder Thomas Edmonds gifted to Christchurch. Illustrated with more than 500 images, the Edmonds family story is told alongside the evolution of one of New Zealand’s most distinctive and durable brands and its domestic trademark – the Sure to Rise logo.
